[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.n-joy.cz\/mensi-nedostatky-ktere-ale-mohou-hrat-velkou-roli\/#Article","mainEntityOfPage":"https:\/\/www.n-joy.cz\/mensi-nedostatky-ktere-ale-mohou-hrat-velkou-roli\/","headline":"Men\u0161\u00ed nedostatky, kter\u00e9 ale mohou hr\u00e1t velkou roli","name":"Men\u0161\u00ed nedostatky, kter\u00e9 ale mohou hr\u00e1t velkou roli","description":"\u010castokr\u00e1t se podnikatel\u00e9 p\u0159esv\u011bd\u010d\u00ed na vlastn\u00ed k\u016f\u017ei, \u017ee i ty mal\u00e9 nedostatky mohou hr\u00e1t za n\u011bjakou dobu \u010di v ur\u010ditou chv\u00edli po\u0159\u00e1dn\u00e9 divadlo. P\u0159esn\u011b proto je d\u016fle\u017eit\u00e9 se krom\u011b velk\u00fdch t\u00e9mat jako je E-A-T nebo optimalizace obsahu zam\u011b\u0159it i na tyto men\u0161\u00ed v\u011bci, kter\u00e9 se sice mohou zd\u00e1t ned\u016fle\u017eit\u00e9, ov\u0161em zd\u00e1n\u00ed klame. A optimalizace webu […]","datePublished":"2019-12-23","dateModified":"2019-12-23","author":{"@type":"Person","@id":"https:\/\/www.n-joy.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.n-joy.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/091b4d684e9af597ec9885a078917281e353fb1084ff05c94355123dbb14e899?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/091b4d684e9af597ec9885a078917281e353fb1084ff05c94355123dbb14e899?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"n-joy.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.n-joy.cz\/wp-content\/uploads\/img_a367390_w4260_t1579783922.jpg","url":"https:\/\/www.n-joy.cz\/wp-content\/uploads\/img_a367390_w4260_t1579783922.jpg","height":0,"width":0},"url":"https:\/\/www.n-joy.cz\/mensi-nedostatky-ktere-ale-mohou-hrat-velkou-roli\/","about":["Www"],"wordCount":461,"articleBody":" \u010castokr\u00e1t se podnikatel\u00e9 p\u0159esv\u011bd\u010d\u00ed na vlastn\u00ed k\u016f\u017ei, \u017ee i ty mal\u00e9 nedostatky mohou hr\u00e1t za n\u011bjakou dobu \u010di v ur\u010ditou chv\u00edli po\u0159\u00e1dn\u00e9 divadlo. P\u0159esn\u011b proto je d\u016fle\u017eit\u00e9 se krom\u011b velk\u00fdch t\u00e9mat jako je E-A-T nebo optimalizace obsahu zam\u011b\u0159it i na tyto men\u0161\u00ed v\u011bci, kter\u00e9 se sice mohou zd\u00e1t ned\u016fle\u017eit\u00e9, ov\u0161em zd\u00e1n\u00ed klame. A optimalizace webu m\u016f\u017ee uk\u00e1zat, jak velk\u00fd nedostatek to vlastn\u011b mohl b\u00fdt.   Medi\u00e1ln\u00ed obsah Zde pat\u0159\u00ed videa, obr\u00e1zky, nahr\u00e1vky, vys\u00edl\u00e1n\u00ed (stream \u010di broadcast), nejr\u016fzn\u011bj\u0161\u00ed funkce medi\u00e1ln\u00ed i dal\u0161\u00ed. I tento mus\u00ed b\u00fdt optimalizov\u00e1n, aby \u0161el snadn\u011b vyhled\u00e1vat t\u0159eba v obr\u00e1zkov\u00e9m vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 je st\u00e1le v\u00edce popul\u00e1rn\u00ed. Nebo aby se str\u00e1nka daleko rychleji na\u010d\u00edtala (a tady opravdu ka\u017ed\u00e1 sekunda hraje roli), je d\u016fle\u017eit\u00e9, aby v\u0161echny obr\u00e1zky byly kompresov\u00e1ny na co nejmen\u0161\u00ed velikost, ani\u017e by ztratily kvalitu. Nap\u0159\u00edklad je dobr\u00e9 uva\u017eovat o pomal\u00e9m na\u010d\u00edt\u00e1n\u00ed nebo jin\u00fdch zp\u016fsobech na\u010d\u00edt\u00e1n\u00ed obr\u00e1zk\u016f, t\u0159eba s vyu\u017eit\u00edm zapisov\u00e1n\u00ed do mezipam\u011bti nebo na\u010d\u00edt\u00e1n\u00ed na stran\u011b klienta. V\u0161echen medi\u00e1ln\u00ed obsah tak\u00e9 mus\u00ed b\u00fdt vysoce kvalitn\u00ed a nesm\u00ed tam b\u00fdt vyobrazen \u017e\u00e1dn\u00fd zak\u00e1zan\u00fd obsah (dle p\u0159\u00edru\u010dek vyhled\u00e1va\u010d\u016f). Navigace na str\u00e1nce Mnoz\u00ed podnikatel\u00e9 pova\u017euj\u00ed navigaci na str\u00e1nce jako n\u011bco \u201ened\u016fle\u017eit\u00e9ho\u201c, ov\u0161em nejv\u011bt\u0161\u00ed vyhled\u00e1va\u010de pova\u017euj\u00ed tak\u00e9 jednoduchost, s jakou se m\u016f\u017ee u\u017eivatel orientovat na str\u00e1nce, a\u0165 u\u017e pomoc\u00ed intern\u00edch odkaz\u016f nebo p\u0159ehledn\u00e9ho menu vyhled\u00e1v\u00e1n\u00ed. Berou v potaz tak\u00e9 p\u0159ehledn\u00e9 sitemapy a m\u011blk\u00e9 str\u00e1nky. To jsou takov\u00e9 str\u00e1nky, kter\u00e9 maj\u00ed nap\u0159\u00edklad jenom p\u00e1r vrstev, v\u0161echen obsah je rozlo\u017een do kategori\u00ed a subkategori\u00ed maxim\u00e1ln\u011b, ur\u010dit\u011b ne nic rozs\u00e1hle v\u011btven\u00e9ho \u010di s n\u011bkolika vrstvami (t\u0159eba 6 \u00farovn\u00ed webov\u00e9 str\u00e1nky, kde u\u017eivatel mus\u00ed kliknout 6x, aby se dostal na sam\u00fd konec).   Informace o autorech \u010di o firm\u011b Ka\u017ed\u00e1 webov\u00e1 str\u00e1nka mus\u00ed m\u00edt tak\u00e9 podrobn\u00e9 informace nejen o samotn\u00e9 firm\u011b, osob\u011b spravuj\u00edc\u00ed, ale tak\u00e9 o autorech, tv\u016frc\u00edch obsahu na webov\u00e9 str\u00e1nce. Doporu\u010duje se, aby, zvl\u00e1\u0161t\u011b pokud se jedn\u00e1 o prot\u011b\u017eovan\u00e1 a popul\u00e1rn\u00ed t\u00e9mata jako nap\u0159\u00edklad zdravotnictv\u00ed, tv\u016frci obsahu byli zku\u0161en\u00ed odborn\u00edci s letitou prax\u00ed a n\u011bjak\u00fdm renom\u00e9, co\u017e zv\u00fd\u0161\u00ed nejen d\u016fv\u011bryhodnost, ale tak\u00e9 autoritativnost \u010dl\u00e1nku a informac\u00ed v n\u011bm obsa\u017een\u00fdch.                                                                                                                                                                                                                                                                                                                                                                                                 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