[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.n-joy.cz\/co-je-to-advertorial\/#Article","mainEntityOfPage":"https:\/\/www.n-joy.cz\/co-je-to-advertorial\/","headline":"Co je to Advertori\u00e1l","name":"Co je to Advertori\u00e1l","description":"Ani\u017e by to z\u0159ejm\u011b naprost\u00e1 v\u011bt\u0161ina na\u0161inc\u016f tu\u0161ila, setk\u00e1v\u00e1 se s advertori\u00e1ly klidn\u011b i dnes a denn\u011b, a to dost mo\u017en\u00e1 i v hojn\u00e9m po\u010dtu. Proto\u017ee tyto jsou na o\u010d\u00edch na nejednom z internetov\u00fdch web\u016f, na n\u011b\u017e jenom kdy\u017e \u010dlov\u011bk zav\u00edt\u00e1. A co \u017ee to je advertorial? Co \u017ee to mo\u017en\u00e1 tak \u010dasto v\u00edd\u00e1te a […]","datePublished":"2020-05-10","dateModified":"2024-06-28","author":{"@type":"Person","@id":"https:\/\/www.n-joy.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.n-joy.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/091b4d684e9af597ec9885a078917281e353fb1084ff05c94355123dbb14e899?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/091b4d684e9af597ec9885a078917281e353fb1084ff05c94355123dbb14e899?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"n-joy.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.n-joy.cz\/wp-content\/uploads\/img_a379215_w3368_t1590643074.jpg","url":"https:\/\/www.n-joy.cz\/wp-content\/uploads\/img_a379215_w3368_t1590643074.jpg","height":0,"width":0},"url":"https:\/\/www.n-joy.cz\/co-je-to-advertorial\/","about":["Slu\u017eby"],"wordCount":465,"articleBody":"      Ani\u017e by to z\u0159ejm\u011b naprost\u00e1 v\u011bt\u0161ina na\u0161inc\u016f tu\u0161ila, setk\u00e1v\u00e1 se s advertori\u00e1ly klidn\u011b i dnes a denn\u011b, a to dost mo\u017en\u00e1 i v hojn\u00e9m po\u010dtu. Proto\u017ee tyto jsou na o\u010d\u00edch na nejednom z internetov\u00fdch web\u016f, na n\u011b\u017e jenom kdy\u017e \u010dlov\u011bk zav\u00edt\u00e1. A co \u017ee to je advertorial? Co \u017ee to mo\u017en\u00e1 tak \u010dasto v\u00edd\u00e1te a nejednou tomu i v\u011bnujete n\u00e1le\u017eitou pozornost nebo aspo\u0148 \u0161petku sv\u00e9ho \u010dasu? Jedn\u00e1 se o na internetu zve\u0159ejn\u011bn\u00fd \u010dl\u00e1nek. Ov\u0161em nejen tak n\u011bjak\u00fd \u010dl\u00e1nek. Jde tu o reklamn\u00ed alias PR \u010dl\u00e1nek, kter\u00fd je naps\u00e1n redaktorem a pou\u017eit jako naprosto b\u011b\u017en\u00fd obsah zvolen\u00e9ho m\u00e9dia. Jde tedy vlastn\u011b o reklamu, je\u017e ale \u010dten\u00e1\u0159i jako reklama vn\u00edm\u00e1na nen\u00ed, ovliv\u0148uje ty, jim\u017e je ur\u010dena, podprahov\u011b.  A pokud bychom si m\u011bli tento term\u00edn v p\u0159\u00edpad\u011b platformy PR yard specifikovat je\u0161t\u011b p\u0159esn\u011bji, pak jde o placen\u00fd reklamn\u00ed \u010dl\u00e1nek nab\u00edzen\u00fd v \u010desk\u00e9m, slovensk\u00e9m \u010di anglick\u00e9m jazyce. \u010cten\u00e1\u0159i je tak p\u0159in\u00e1\u0161eno propaga\u010dn\u00ed sd\u011blen\u00ed formou textu. Co\u017e ale nemus\u00ed b\u00fdt je\u0161t\u011b v\u0161echno. Podobn\u00e9 \u010dl\u00e1nky b\u00fdvaj\u00ed toti\u017e \u010dasto spojov\u00e1ny i s dal\u0161\u00edm pro mnoh\u00e9 na\u0161ince ciz\u00edm slovem, j\u00edm\u017e je linkbuilding. Tedy \u010desky \u0159e\u010deno z\u00edsk\u00e1v\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f, je\u017e sehr\u00e1vaj\u00ed nemalou roli p\u0159i prosazov\u00e1n\u00ed se internetov\u00fdch str\u00e1nek v internetov\u00fdch vyhled\u00e1va\u010d\u00edch.  Takov\u00e9to odkazy jsou rozhoduj\u00edc\u00ed z\u00e1le\u017eitost\u00ed v ot\u00e1zce toho, jak popul\u00e1rn\u00ed ta \u010di ona str\u00e1nka z pohledu internetov\u00fdch vyhled\u00e1va\u010d\u016f bude. By\u0165 nejsou t\u00edm jedin\u00fdm, co o za\u0159azen\u00ed str\u00e1nky na ur\u010ditou pozici v internetov\u00fdch vyhled\u00e1va\u010d\u00edch rozhoduje, takov\u00fdch zdroj\u016f alias sign\u00e1l\u016f je p\u0159ece jenom v\u00edce. A na popularit\u011b vyjad\u0159ovan\u00e9 v podob\u011b ranku, se podepisuj\u00ed t\u0159eba i zm\u00ednky na soci\u00e1ln\u00edch s\u00edt\u00edch, je\u017e pro zm\u011bnu zaji\u0161\u0165uj\u00ed nejen zp\u011btn\u00e9 odkazy a sign\u00e1ly pro vyhled\u00e1va\u010de, ale i re\u00e1ln\u00e9 n\u00e1v\u0161t\u011bvn\u00edky.  Prost\u011b tu jde o problematiku propagace a \u00fasp\u011b\u0161nosti v internetov\u00fdch vyhled\u00e1va\u010d\u00edch, je\u017e je ovliv\u0148ov\u00e1na pomoc\u00ed SEO, tedy optimalizace pro internetov\u00e9 vyhled\u00e1va\u010de. A jste-li t\u011bmi, jim\u017e je tohoto zapot\u0159eb\u00ed, ale nezvl\u00e1d\u00e1te to vlastn\u00edmi silami? Pak si m\u016f\u017eete pr\u00e1v\u011b v PR Yardu takov\u00e9 placen\u00e9 \u010dl\u00e1nky a zp\u011btn\u00e9 odkazy na webech \u010di u influencer\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch koupit. Bez nutnosti se tu o cokoliv starat.                                                                                                                                                                                                                                                                                                                                                                                                  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